FOR IMMEDIATE RELEASE
August 12, 2013
FOR FURTHER INFORMATION
Saint Louis Zoo 314/781-0900
Susan Gallagher, 314/646-4633
Christy Childs, 314/646-4639
Joanna Bender, 314/646-4703
SAINT LOUIS ZOO ATTRACTS ALMOST 53,000 MEMBERS—A RECORD
Total Up 11 Percent Over Year-Ago Levels—20 Percent Above Five-Year Average
The Saint Louis Zoo today announced that it hit a record of 52,836 members on July 31, 2013. That’s 11 percent above July 2012 levels and 20 percent above the Zoo’s five-year average membership total.
The record number includes a range of membership categories at levels just below those who join Marlin Perkins Society. The Zoo has more than 1,000 Marlin Perkins Society Donors who annually contribute $1,000 or more to the Zoo, in addition to the 52,836 members.
“We have been amazed by the generous philanthropic spirit of the St. Louis community and are so grateful to long-time members and to the many new members we welcomed to the Zoo this year,” said Dr. Jeffrey Bonner, Dana Brown President and CEO at the Saint Louis Zoo. “Funds contributed by members help us bring people and animals closer together and continue to educate children and adults on the importance of conservation and of preserving these amazing creatures for future generations.”
“We are proud of the fact that growth in membership has been strongest at the Family and Grandparent Membership levels—reflecting the wonderful family atmosphere the Zoo provides and the multi-generational appeal of our Zoo,” says Ginnie Westmoreland, director of Marketing at the Zoo. Membership benefits include discounts for products and services, free or discounted admission to signature Zoo events and early admission to certain programs, among many other offerings.
“The growth in memberships is a credit to the terrific staffs at our Welcome Desks and Membership Services Staff who encourage our three million annual visitors to consider joining and to our continuous effort to upgrade membership donations,” says Maureen McCarthy, manager of Membership Programs. “It is also a testament to the public affection visitors have for our great Zoo that we’ve reached these record numbers.”
About the Saint Louis Zoo: Named America’s #1 Zoo by Zagat Survey and Parenting Magazine, the Saint Louis Zoo is widely recognized for its innovative approaches to animal management, wildlife conservation, research and education. One of the few free zoos in the nation, it attracts about 3,000,000 visitors a year.